Then we scaled our own brand to ₹15 Cr ARR at 5x ROAS. Now we’re bringing that playbook to yours: creative, media, influencer and RTO, run by operators who’ve already paid the tuition.
45 minutes with a founder, not an account manager. You keep the teardown either way.
We learned on ours. Every bad creative, every wasted campaign, every COD order that came back as RTO came out of our own pocket. That’s ₹5 Cr worth of lessons you don’t have to pay for again.
Growth rarely stalls for ten reasons. It stalls for one. We find yours, break it, then build the engine around it.
Creative fatigue is the #1 reason accounts plateau. We build a weekly creative engine: hooks, angles, UGC and in-house shoots, so you never run out of winners.
Account structure, testing frameworks and scaling rules from ₹5 Cr of our own Meta spend. Built to grow spend without bleeding margin.
In India, a 5x ROAS means nothing if a third of your COD orders come back. We fix RTO at the source: targeting, offer, confirmation flows and pincode strategy.
Influencer marketing is where we started in 2020. Creators who build trust, and whose content becomes your best-performing ads.
We grew Mantraa to 30K followers through content, not giveaways. Social that builds a brand and feeds the paid engine with proven ideas.
We’ll tell you which ones in 45 minutes. Free.
Spirituality is one of the hardest categories in Indian D2C: low trust, heavy COD, high RTO. We scaled it anyway, with no agency, no external funding cushion, and every rupee our own.
Every agency has a 12x ROAS screenshot. We open our live Meta account and walk you through the spend, the structure and the creatives that actually scaled.
Revenue, ROAS, RTO and growth, month by month. The good months and the ones that taught us something.
We still run Mantraa today. Every playbook we bring to your brand has been tested on our own money first.
[ Loom video coming soon ]
“When it’s your own money, you stop admiring ROAS screenshots and start reading the bank statement.”
Unlock Media started as an influencer marketing agency, running creator campaigns for some of India’s fastest-growing apps and consumer brands. Then we built a brand ourselves. Now we sit on both sides of the table.
50+ creators went live together to announce the Trell Shop sale, then posted fresh offer creatives every other day. Every piece was scripted and edited by our team.
YouTube integrations showing viewers how to start investing in crypto from ₹10. These were part of a 1,500+ creator push that drove a million+ downloads.
A monthly stream of 7–15 second native videos to grow Spotlight with creators who know the format.
Creators built makeup looks with RENÉE products, and viewers recreated them. We also ran a 5-day sponsored Cordelia Cruises trip for Triller.
“ROAS dropped. We need fresh creatives.”
“We’ll need a proper brief before we shoot.”
“40 collabs went live. Sales impact? Hard to say.”
“Creator rates went up this month.”
“The ads team isn’t testing my angles.”
Five reports. One spreadsheet. Nobody owns the number.
At Unlock Media, they’re one team, with one number to answer to: your margin.
To grow a D2C brand today you need ads, UGC, barter collabs, creative strategy and influencers. Most founders end up hiring a different vendor for each, and then playing referee.
All of it. One team, run by people who’ve built a ₹15 Cr D2C brand.
Paid creator fees are billed at actuals with zero markup. In-house shoots are quoted separately.
We run your growth like we ran our own: weekly, with numbers, and with one team accountable for the result.
45 minutes on your ad account, creatives, funnel and RTO. You leave with the lock, in writing.
A 90-day growth plan with targets on contribution margin, not vanity ROAS. Everything scoped on paper.
First shoot, first creative batch, restructured account and RTO fixes live inside 30 days.
Weekly creative drops, weekly numbers call, monthly strategy reset. Same founders on every call.
We take a handful of brands at a time, because we run them like our own.
“We paused the agency to build a brand of our own. That was the best education we could have bought.”
At Unlock Media we ran creator campaigns for 100+ brands, from Mamaearth to CoinDCX. At Mantraa, we found out what happens after the campaign: the RTO, the creative that dies on day four, the budget you can’t scale without breaking ROAS.
We still run Mantraa. We’ve reopened Unlock Media to do for other founders what we wished someone had done for us: sit on your side of the table and treat your growth like it’s our own P&L. Because every day, ours is.
Yes, and that’s the point. Mantraa is our live lab. New creative formats, scaling structures and RTO fixes get tested on our own money first. You get what survived, not what sounded good in a pitch deck.
Meta performance ads, 10 UGC ads, 40 barter collabs, creative strategy and influencer marketing management, plus RTO strategy, all run by one team. Paid creator fees for influencer campaigns are billed at actuals, with no markup. Prices are plus GST. In-house shoots aren’t included and are quoted separately, per shoot.
An agency delivers tasks. A partner owns an outcome. We sign up to a number, usually revenue at a target contribution margin, and run creative, media and influencer as one system to hit it.
Yes. Our influencer work since 2020 spans apps, beauty and D2C. What carries over is the playbook: creative volume, disciplined scaling and RTO control. Those work in any Indian D2C category.
RTO and account-structure fixes often show up within 2–3 weeks. A creative engine compounds over 60–90 days. We’ll tell you which you’re likely to see first on the Unlock Call.
Keep them and take the Unlock Call anyway. It’s free and you keep the teardown. If your agency can fix what we find, great. If not, you know where we are.
[Decide: e.g. 3-month minimum, then month-to-month.]
Bring your ad account. We’ll bring ₹5 Cr worth of lessons. You’ll leave knowing exactly where the money’s leaking: creative, media, or RTO.
Book your Unlock Call →